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Reserva '77, Hues of the Future

GLC Paints unveiling an inspiring vision for the future of design at Cairo Design Week – CDW 2023 with their groundbreaking project, ‘Hues of the Future,’ hosted at the Granada Palace. Collaborating with esteemed architects and designers, including Mohamed Fares, GLC Paints challenged conventional design norms and showcased the potential of color trends in shaping future living spaces. Fares’ conceptualization, ‘Reserva ’77,’ offered a reflection on preserving heritage while embracing innovation, sparking dialogue on the evolving nature of architectural aesthetics. Through this visionary project, GLC Paints aims to position Cairo as a global leader in design innovation and creativity.

'The Wonder Collection' by MF & Associates and Benzo

Step back in time to the vibrant era of the 70s with ‘The Wonder Collection,’ a collaborative masterpiece brought to you by Mohamed Fares in collaboration with Benzo. Inspired by the geometric shapes and patterns that defined the decade, this collection effortlessly infuses outdoor spaces with a nostalgic charm. Each piece is meticulously crafted to evoke a sense of connection to the intangible horizon and the unceiled skies, transcending the realm of mere furniture. With 'The Wonder Collection,' Fares and Benzo invite you to embark on a journey of timeless design and unparalleled craftsmanship, where every element whispers stories of a bygone era and invites you to create unforgettable memories in your outdoor sanctuary.

"Unveiling the "Luxury Collection": A Luxurious Collaboration"

"Luxury Collection," a captivating collaboration between Mohamed Fares, the esteemed founder of MF & Associates, and C-Reality. This collection is a true testament to the pursuit of luxury, born from Fares's relentless exploration into the essence of opulence. Prior to its creation, Fares engaged in extensive research, questioning individuals about their perceptions of luxury, resulting in a collection that resonates deeply with diverse tastes and desires. Each meticulously crafted piece embodies the perfect fusion of comfort, style, and functionality, showcasing a reverence for the timeless elegance of mid-century design. From sumptuous upholstery to sleek lines and thoughtful details, every element of the "Luxury Collection" is designed to elevate your living space to unparalleled levels of sophistication. Prepare to immerse yourself in the allure of luxury with the "Luxury Collection" – where every piece tells a story of refined craftsmanship and timeless beauty.

Tabalina: Redefining Tradition in Modern Home Décor

Tabalina, a collobration between Mohamed Fares and Marmonil, is poised to revolutionize the concept of home décor by reintroducing the timeless charm of the traditional tabliya. With Tabalina, the essence of the authentic tabliya is preserved while embracing modernity through a diverse range of materials, including stones and marble. Each piece serves as a tribute to the enduring connections and experiences that bind families together, offering not just functionality but also a tangible representation of life’s blessings and heritage.

Reserva '77

'Hues of the Future,' a project by GLC Paints at Cairo Design Week 2023, revealed the future of design through color trends. Reserva '77, designed by Mohamed Fares, combines heritage with futuristic concepts. As we preserve authenticity, we build layers to shape our unique vision of the future.

Villa Magenta

Villa Magenta// a 112 year old villa unveiling a story, “a delicate revealing of layers, a symphony of past, present, and future”; it consistently reveals the unexpected, transcending the confines of a traditional showroom. 



Kattameya Heights Residence

Amidst the sleek lines and polished surfaces, nature finds its place. Lush landscapes envelop the structure, offering a soothing contrast to the modern design. It's a dialogue between architecture and the environment.


AGM Office

Utilizing the principles of transparency and openness, to blur the boundaries between the interior workspace and the outside greenery.

Sky Executive Office

Within the walls of SKY, a seamless marriage of nature and design unfolds with breathtaking grace. The glass windows, like ethereal canvases, frame the outside world in a myriad of perspectives, blurring the boundaries between the interior and the landscape beyond.

EIIG Office

In expression of infinite possibilities, a flowy borderless space is created, where carved edges shape a harmonious experience. Softening the corners gives a light yet luxurious feel & breaks the rigid & linear nature of the space.

Mohamed Fares is an indelible part of Egypt’s creative zeitgeist. Highlights of his career trajectory include his current position as Chief Designer of Alchemy Design Studio as well as representing Egypt at the International Young Design Entrepreneur (IYDE) Awards in 2008 held in London. As a thought leader in Design his history extends beyond the numerous commercial and residential projects and into the realm of everyday life.

Fares’ creative fingerprint can be seen on his own line of eyewear, photography projects and musical interests. His finesse for storytelling and eye for captivating visuals is on display in his work as an Auteur: occupying the Director’s chair in a number of film projects. 

Each project under his purview presents a unique and layered narrative. Fares gives it clarity and intent; focused through the lens of his mind’s eye. The results are, in equal measure, surprising and delightful.

Go to ALCHEMY DESIGN STUDIO