CAI
_12:33:48
LAX
_12:33:48
DXB
_12:33:48
CAI
_12:33:48
LAX
_12:33:48
DXB
_12:33:48
Guided by the theme The Next 50, the experience introduced guests to a chronological “Walk of Time,” where each decade was brought to life through distinctive metal installations, lighting, and digital content. Sculptural structures reflected industrial beginnings, engineering advancements, refined craftsmanship, and the rise of digital design culminating in an immersive future focused environment highlighted by curved LED screens and a metal-mesh veil. The journey was framed by a dramatic entrance installation, mirrored pillars, and an interactive outdoor 50 years marker. The event celebrated five decades of mastery while projecting Mohm’s bold vision for the decades to come.
For the Grand Egyptian Museum’s opening ceremony, Mohamed Fares of Alchemy Group led the spatial experience and interior design, shaping a refined and emotionally resonant journey for distinguished international guests. His work balanced historical references with contemporary elegance, crafting a cohesive environment that celebrated Egypt’s cultural depth. Fares also designed the official invitation for the ceremony, mirroring the architectural language and spirit of the museum. This piece set the tone for the immersive experience that unfolded on site. Together with Mohamed Attia, the production integrated atmosphere, sound, scent, and movement. The ceremony stood as a powerful expression of Egypt’s creative capability on a global stage.
Mohamed Fares presented The Living Springs at We Design Beirut, an installation where architecture, ritual, and nature converge in a contemporary interpretation of healing spaces. Set within the Roman Baths of Beirut, the work explores longevity and renewal through three sculptural stone forms that stand independently yet flow together in one immersive journey. Carved from natural marble, each element transforms the ancient site into a sanctuary of sound, scent, touch, and reflection. The installation channels a dialogue between past and future, inviting visitors into a quiet moment of connection within the city’s historic heart. The Living Springs reinforces the role of design as a vessel for collective well-being and cultural continuity.
MFares & Associates’ Sachi Marassi Marina joins the distinguished list of finalists for the Grand Prix 2025 by the Institut du Monde Arabe. Designed to mirror the silhouette of billowing sails, the space celebrates nautical elegance while integrating effortlessly into its marina setting. Its architecture pairs open, glass-fronted views with a natural palette of earthy neutrals, aqua blues, olive greens, and terracotta, creating a tranquil yet vibrant coastal atmosphere. The iconic red tree anchors the space as a symbol of the brand’s identity and spirit. Final results will be announced September 3, 2025.
Dons & Dolls joins forces with Not Toys to present a playful, artistic showcase centered on the familiar rubber duck—this time reimagined by Egypt’s leading creatives. The event invites artists to unleash their inner child, transforming the duck into a canvas for joy, imagination, and personal memory. Mohamed Fares revisits the magic of childhood comics—those thin, fragrant pages that once sparked endless storytelling and daydreams. His piece evokes the carefree wonder of simpler days. Beyond nostalgia, the collaboration serves a purpose: part of the proceeds will support children denied a joyful childhood. By blending memory with meaning, this event celebrates imagination as a powerful act of empathy.