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The Grand Egyptian Museum

The Grand Egyptian Museum is the world’s largest museum dedicated to a single civilization. The collection consisting of King Tut’s tomb and tens of thousands of other rare and unique archaeological finds has found a new home in a museum built on the plateau of the pyramids of Giza. MF & Associates were chosen by Legacy to design the Egyptian Museum gift shop along with all the communal spaces. The designs provided aimed to unify the look of all the shops while enhancing the visitors experience by creating an organic route along the store, allowing visitors to roam freely and form their own individual journey throughout the space. The balance between the design aspect and the existing ancient heritage was created with a keen eye to every detail.

Cairo Design Week, Villa Magenta

The Cairo design week brings together the design industry in Egypt, providing them with a community that celebrates and appreciates the field’s finest and most successful brands. Being one of Cairo Design Week’s cornerstones, the Fashion Design District serves as the ultimate fashion destination that showcases unique and exclusive designs of local, regional and international brands hosted by Villa Magenta for the first time. MF & Associates , an Alchemy brand created the restoration and design work for Villa Magenta to be completed in 2023 showcasing a theatrical experience originating from the past and living in the future.

Life Through My Eyes at The Salon Art + Design, New York

An ongoing and dynamically evolving project that’s all about spontaneous moments captured by iPhone. Appreciating the randomness of the journey and the beauty that lies within the unexpected encounters, a series of captions represent life through my eyes. The iPhone series was at The Salon Art + Design and showcased by Le Lab from 10-14 November, New York, located on Park Avenue. This is an art salon that displays the world’s best designs including vintage, modern and contemporary 20th-century art as it also features design galleries from all over the world.

Forever is Now Second Edition

Forever is Now pays tribute to one of humanity’s greatest civilizations, the Ancient Egyptians, by showcasing the finest artworks and installations from a carefully selected list of globally renowned artists. For this year’s edition, MF & Associates, an Alchemy brand, has set the stage for these tributes by creating a timeless milieu that exalts the four main pillars of Knowledge given to us by the Ancient Egyptians: Time-keeping, Agriculture, Construction and Writing. Cradled within the core of the Great Pyramids of Giza, the design direction celebrates our forebears' influence still felt to this day and signifies the foundation upon which all of Humanity stands to face a collective future yet to be discovered.

MF And Associates at Pedrali Outdoor Dinner

From 8th to 25th September 2022 Bergamo turns into a stage of nature and beauty on the occasion of the XIl edition of "Landscape Festival - I Maestri del Paesaggio", entitled "Forgotten Landscape". Eighteen days of cultural events in the open-air on green to foster meetings and reflections with the most acclaimed guest landscape archistars. The set-up in Piazza Vecchia, heart of the event, stems from the work of the internationally renowned plant designer Cassian Schmidt in partnership with the students from Weihenstephan - Triesdorf University. This wonderful setting is equipped with products from Pedrali outdoor collection: Nolitachairs,armchairs and sofas designed by CMP Design and Elliot tables by Patrick Jouin. ~green

Sphinx Avenue Opening Ceremony

MFares & Associates are proud to be part of one of the most astounding events Egypt has witnessed, the Sphinx Avenue Grand Celebration. The ceremony was launched in the presence of President Abdel Fattah El-Sisi and First Lady and also attended by Prime Minister Dr Mostafa Madbouly, Minister of Tourism and Antiquities Dr Khaled El-Anani and senior state officials.

The International Design and Architecture Awards

The Shell House is a playful, thoughtful, and generous abode that embodies the spirit of Summer. It’s bright and bold approach to design defines this beach house as both fun and comfortable. Alchemy’s interior design for this house thrives in it’s North Coast location. The design brief was for the property to be a luxury villa that is an extension to the host’s personality. A beach house that is a lively and welcoming, spacious and considerate. Alchemy needed the interiors to be a bright reflection of it’s surroundings, taking inspiration from the Summer season. Bold block colours are paired with natural materials for an eyecatching partnership. Playful design emulates the host’s personality, with unconventional shapes being used within the living spaces, and novel design techniques that can be found in all corners of the home. The layering of different textures gives depth and gravity to the space, whilst still keeping a light and open feel to the interiors.

TKH-Coventry School of Design & Media In Transit

Awards in 2008 held in London. As a thought leader in Design his history extends beyond the numerous commercial and residential projects and into the realm of everyday life. Fares' creative fingerprint can be seen on his own line of eyewear, photography projects and musical interests. His finesse for storytelling and eye for captivating visuals is on display in his work as an Auteur: occupying the Director's chair in a number of projects. Each project under his purview presents a unique and layered narrative. Fares gives it clarity and intent; focused through the lens of his mind's eye. The results are, in equal measure, surprising and delightful.

Kahhal 1871 OUTLOUD Exhibition

Egypt's most elite designers collaborated with KAHHAL 1871 in this year's event, OUTLOUD. It's where heritage meets modernity in the form of handmade carpets. This year expect the unexpected with new designers, innovative concepts, and international talks over a three-day event, in one of Cairo's most iconic locations, Radio Misr. KAHHAL 1871 in the luxury home of contemporary and heritage hand-knotted rugs, currently operated by the fifth generation oldest and most renowned manufacturers and purveyors of handmade carpets and rugs in Egypt. KAHHAL 1871 has a mission to continue developing collections and aims to achieve by announcing the collaborations with different designers which highlights the heritage of KAHHAL 1871 and the influence of modernism into its present and future collections. M-fares is happy to be partnering with KAHHAL 1871 on their OUTLOUD exhibition highlighting the collaborations focus on the heritage of KAHHAL 1871 and the influence of modernism in to our present and future collections. "Showing off my personality to be daring and wile, keeping in mind out multi layered history and expressing y design in a world of newness through creating three design lines: Heritage, Formless and Pop Art" M-Fares.

Egypt’s Pharaohs' Golden Parade

MF & Associates along with some of Egypt’s biggest talents worked together under the directorship of the Ministry of Tourism & Antiquities to bring the historic Pharaohs’ Golden Parade to life. The royal mummies were transferred to the National Museum of Egyptian Civilization in a large march, in-line with the inauguration of the museum and the opening of three halls that include the Central Exhibition Hall and the Mummies Hall.

Sachi Restaurant

Sachi’s cuisine is deeply rooted in the Mediterranean traditions, playing with Asian influences. Sachi is one of the top 50 restaurants in the MENA region for 2022.

Cocteau

Cocteau is a culinary experience that mirrors art, poetry and design by balancing modern, mid-century and contemporary elements.

Sand Villa

Drawing inspiration from the Mediterranean Sea, a minimal design language is applied eliciting the colors of the beach sunset.

Alves

In Portuguese, the surname Alves means truths. From that, come to life concepts that aim to tell a story and reveal something from the past while continuing to set the tone for the future.

Charlie's

Charlie's is an all-dining restaurant on the elevated parterre of an early 20th atmosphere of yesteryears, a space that extends into a wrap around veranda.

Alex Loft

A framing experience within a flow of space where materials are dominant in a play of details, reflections and contrast.

Mohamed Fares is an indelible part of Egypt’s creative zeitgeist. Highlights of his career trajectory include his current position as Chief Designer of Alchemy Design Studio as well as representing Egypt at the International Young Design Entrepreneur (IYDE) Awards in 2008 held in London. As a thought leader in Design his history extends beyond the numerous commercial and residential projects and into the realm of everyday life.

Fares’ creative fingerprint can be seen on his own line of eyewear, photography projects and musical interests. His finesse for storytelling and eye for captivating visuals is on display in his work as an Auteur: occupying the Director’s chair in a number of film projects. 

Each project under his purview presents a unique and layered narrative. Fares gives it clarity and intent; focused through the lens of his mind’s eye. The results are, in equal measure, surprising and delightful.

Go to ALCHEMY DESIGN STUDIO