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MF & Associates introduces the new design for BLK Cab Coffee & People in London, reimagining the space with a contemporary approach that honors the brand’s roots. Inspired by the iconic black cab, the design merges the dynamic energy of London’s streets with a warm and inviting atmosphere, creating a destination where coffee and community meet. The project reflects a seamless collaboration with IM Branding Experience, blending traditional elements with modern details to celebrate both heritage and innovation. Every aspect of the space has been thoughtfully crafted to provide patrons with an engaging experience that resonates with the essence of London’s urban life. To explore more about the project and its inspiration, read the full article here.
Two restaurants designed by MF & Associates have been recognized in the prestigious MENA's 50 Best Restaurants 2025 awards: Sachi Heliopolis and Sachi Park St. Sachi Heliopolis, located in Cairo's Korba district, secured the 27th spot. Established in 2014 by Ayman Baky, this flagship venue offers elevated Mediterranean classics in an intimate setting, making it a cornerstone of Cairo’s dining scene. Sachi Park St., situated in Giza’s Sheikh Zayed area, earned the 40th spot. This stylish sibling to the original Sachi features a double-height ceiling with mezzanine seating, a large outdoor bar, and a show kitchen. The menu, enhanced by consultant chef Reif Othman, introduces inventive dishes that blend occidental flavors with Sachi's core pillars of sharing, family, and comfort. These accolades highlight the importance of thoughtful design in creating exceptional culinary experiences.
At MF and Associates, we pride ourselves on telling stories through design, and the newly opened Sachi at Marassi Marina is no exception. Partnering with Sachi’s visionary team, Mohamed Fares led our efforts to craft a space that resonates with the marina’s natural beauty. Inspired by the rhythm of the sea, we incorporated nautical elements and organic textures to create an environment that reflects the vibrant coastal lifestyle. This project is a testament to our belief that great design goes beyond aesthetics—it builds experiences, tells stories, and connects people to their surroundings.
GLC Paints unveiling an inspiring vision for the future of design at Cairo Design Week – CDW 2023 with their groundbreaking project, ‘Hues of the Future,’ hosted at the Granada Palace. Collaborating with esteemed architects and designers, including Mohamed Fares, GLC Paints challenged conventional design norms and showcased the potential of color trends in shaping future living spaces. Fares’ conceptualization, ‘Reserva ’77,’ offered a reflection on preserving heritage while embracing innovation, sparking dialogue on the evolving nature of architectural aesthetics. Through this visionary project, GLC Paints aims to position Cairo as a global leader in design innovation and creativity.
A luxurious haven of modern beauty where contemporary chic blends with the warmth and comfort of a personal sanctuary. Every corner tells a story, as each space welcomes you with colors and feelings that speak to the soul.
'Hues of the Future,' a project by GLC Paints at Cairo Design Week 2023, revealed the future of design through color trends. Reserva '77, designed by Mohamed Fares, combines heritage with futuristic concepts. As we preserve authenticity, we build layers to shape our unique vision of the future.
Villa Magenta// a 112 year old villa unveiling a story, “a delicate revealing of layers, a symphony of past, present, and future”; it consistently reveals the unexpected, transcending the confines of a traditional showroom.
Amidst the sleek lines and polished surfaces, nature finds its place. Lush landscapes envelop the structure, offering a soothing contrast to the modern design. It's a dialogue between architecture and the environment.
Utilizing the principles of transparency and openness, to blur the boundaries between the interior workspace and the outside greenery.
Within the walls of SKY, a seamless marriage of nature and design unfolds with breathtaking grace. The glass windows, like ethereal canvases, frame the outside world in a myriad of perspectives, blurring the boundaries between the interior and the landscape beyond.
A luxurious haven of modern beauty where contemporary chic blends with the warmth and comfort of a personal sanctuary. Every corner tells a story, as each space welcomes you with colors and feelings that speak to the soul.
'Hues of the Future,' a project by GLC Paints at Cairo Design Week 2023, revealed the future of design through color trends. Reserva '77, designed by Mohamed Fares, combines heritage with futuristic concepts. As we preserve authenticity, we build layers to shape our unique vision of the future.
Villa Magenta// a 112 year old villa unveiling a story, “a delicate revealing of layers, a symphony of past, present, and future”; it consistently reveals the unexpected, transcending the confines of a traditional showroom.
Amidst the sleek lines and polished surfaces, nature finds its place. Lush landscapes envelop the structure, offering a soothing contrast to the modern design. It's a dialogue between architecture and the environment.
Utilizing the principles of transparency and openness, to blur the boundaries between the interior workspace and the outside greenery.
Within the walls of SKY, a seamless marriage of nature and design unfolds with breathtaking grace. The glass windows, like ethereal canvases, frame the outside world in a myriad of perspectives, blurring the boundaries between the interior and the landscape beyond.
Mohamed Fares is an indelible part of Egypt’s creative zeitgeist. Highlights of his career trajectory include his current position as Chief Designer of Alchemy Design Studio as well as representing Egypt at the International Young Design Entrepreneur (IYDE) Awards in 2008 held in London. As a thought leader in Design his history extends beyond the numerous commercial and residential projects and into the realm of everyday life.
Fares’ creative fingerprint can be seen on his own line of eyewear, photography projects and musical interests. His finesse for storytelling and eye for captivating visuals is on display in his work as an Auteur: occupying the Director’s chair in a number of film projects.
Each project under his purview presents a unique and layered narrative. Fares gives it clarity and intent; focused through the lens of his mind’s eye. The results are, in equal measure, surprising and delightful.
Go to ALCHEMY DESIGN STUDIO