CAI
_12:33:48
LAX
_12:33:48
DXB
_12:33:48
CAI
_12:33:48
LAX
_12:33:48
DXB
_12:33:48
MF & Associates is proud to announce that our founder has been chosen to be a part of the jury panel for the prestigious EEA Award. The EEA Award is a prestigious award that honours the nation’s brightest entrepreneurs across various industries. Our founder, alongside two other renowned designers, Amr Helmy and Ammar Basheir, will be part of the interior design jury panel, tasked with reviewing and evaluating the projects submitted for this category. We believe that this recognition is a testament to our commitment to excellence and innovation in the field of interior design.
The Grand Egyptian Museum is the world’s largest museum dedicated to a single civilization. The collection consisting of King Tut’s tomb and tens of thousands of other rare and unique archaeological finds has found a new home in a museum built on the plateau of the pyramids of Giza. MF & Associates were chosen by Legacy to design the Egyptian Museum gift shop along with all the communal spaces. The designs provided aimed to unify the look of all the shops while enhancing the visitors experience by creating an organic route along the store, allowing visitors to roam freely and form their own individual journey throughout the space. The balance between the design aspect and the existing ancient heritage was created with a keen eye to every detail.
The Cairo design week brings together the design industry in Egypt, providing them with a community that celebrates and appreciates the field’s finest and most successful brands. Being one of Cairo Design Week’s cornerstones, the Fashion Design District serves as the ultimate fashion destination that showcases unique and exclusive designs of local, regional and international brands hosted by Villa Magenta for the first time. MF & Associates , an Alchemy brand created the restoration and design work for Villa Magenta to be completed in 2023 showcasing a theatrical experience originating from the past and living in the future.
An ongoing and dynamically evolving project that’s all about spontaneous moments captured by iPhone. Appreciating the randomness of the journey and the beauty that lies within the unexpected encounters, a series of captions represent life through my eyes. The iPhone series was at The Salon Art + Design and showcased by Le Lab from 10-14 November, New York, located on Park Avenue. This is an art salon that displays the world’s best designs including vintage, modern and contemporary 20th-century art as it also features design galleries from all over the world.
Forever is Now pays tribute to one of humanity’s greatest civilizations, the Ancient Egyptians, by showcasing the finest artworks and installations from a carefully selected list of globally renowned artists. For this year’s edition, MF & Associates, an Alchemy brand, has set the stage for these tributes by creating a timeless milieu that exalts the four main pillars of Knowledge given to us by the Ancient Egyptians: Time-keeping, Agriculture, Construction and Writing. Cradled within the core of the Great Pyramids of Giza, the design direction celebrates our forebears' influence still felt to this day and signifies the foundation upon which all of Humanity stands to face a collective future yet to be discovered.