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Cairo Design Week, Villa Magenta

The Cairo design week brings together the design industry in Egypt, providing them with a community that celebrates and appreciates the field’s finest and most successful brands. Being one of Cairo Design Week’s cornerstones, the Fashion Design District serves as the ultimate fashion destination that showcases unique and exclusive designs of local, regional and international brands hosted by Villa Magenta for the first time. MF & Associates , an Alchemy brand created the restoration and design work for Villa Magenta to be completed in 2023 showcasing a theatrical experience originating from the past and living in the future.

Life Through My Eyes at The Salon Art + Design, New York

An ongoing and dynamically evolving project that’s all about spontaneous moments captured by iPhone. Appreciating the randomness of the journey and the beauty that lies within the unexpected encounters, a series of captions represent life through my eyes. The iPhone series was at The Salon Art + Design and showcased by Le Lab from 10-14 November, New York, located on Park Avenue. This is an art salon that displays the world’s best designs including vintage, modern and contemporary 20th-century art as it also features design galleries from all over the world.

Forever is Now Second Edition

Forever is Now pays tribute to one of humanity’s greatest civilizations, the Ancient Egyptians, by showcasing the finest artworks and installations from a carefully selected list of globally renowned artists. For this year’s edition, MF & Associates, an Alchemy brand, has set the stage for these tributes by creating a timeless milieu that exalts the four main pillars of Knowledge given to us by the Ancient Egyptians: Time-keeping, Agriculture, Construction and Writing. Cradled within the core of the Great Pyramids of Giza, the design direction celebrates our forebears' influence still felt to this day and signifies the foundation upon which all of Humanity stands to face a collective future yet to be discovered.

MF And Associates at Pedrali Outdoor Dinner

From 8th to 25th September 2022 Bergamo turns into a stage of nature and beauty on the occasion of the XIl edition of "Landscape Festival - I Maestri del Paesaggio", entitled "Forgotten Landscape". Eighteen days of cultural events in the open-air on green to foster meetings and reflections with the most acclaimed guest landscape archistars. The set-up in Piazza Vecchia, heart of the event, stems from the work of the internationally renowned plant designer Cassian Schmidt in partnership with the students from Weihenstephan - Triesdorf University. This wonderful setting is equipped with products from Pedrali outdoor collection: Nolitachairs,armchairs and sofas designed by CMP Design and Elliot tables by Patrick Jouin. ~green

Sphinx Avenue Opening Ceremony

MFares & Associates are proud to be part of one of the most astounding events Egypt has witnessed, the Sphinx Avenue Grand Celebration. The ceremony was launched in the presence of President Abdel Fattah El-Sisi and First Lady and also attended by Prime Minister Dr Mostafa Madbouly, Minister of Tourism and Antiquities Dr Khaled El-Anani and senior state officials.