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Forever is Now Third Edition

The spotlight once again turned towards MF & Associates as they proudly reprised their role as the design partner for the third edition of Forever is Now, curated by the visionary Art D' Egypte. This annual celebration of art and creativity has become a beacon on the global cultural calendar, drawing attention from art enthusiasts and connoisseurs worldwide. MF & Associates took the helm during the VIP opening event, transforming the venue into a masterpiece that echoed their commitment to innovative design. The event was graced by a constellation of VIPs, partners, and talented artists, creating an electric atmosphere that set the stage for what promises to be another unforgettable edition of Forever is Now.

'Life Through My Eyes': A Captivating Exhibition of iPhone Photography at Certosa di San Giacomo, Nomad Capri

We are thrilled to announce the upcoming exhibition of Mohamed Fares at the magnificent Certosa di San Giacomo in Nomad Capri. From 6th to 9th July, Fares will be showcasing his mesmerizing iPhone photography project, aptly titled 'Life Through My Eyes.' Presented by Le LAB, this extraordinary exhibition invites visitors to delve into a world seen through Fares' unique perspective, offering a captivating visual journey. Life Through My Eyes' is an iPhone photography project that showcases Fares' talent for capturing the beauty and intricacies of the world around us. Through his lens, he offers a fresh perspective on familiar subjects, exploring the interplay of light, color, and composition. The result is a series of awe-inspiring images that invite viewers to contemplate the essence of life itself.

Mohamed Fares Co-Founder of Alchemy Selected as Jury Member for EEA Awards

MF & Associates is proud to announce that our founder has been chosen to be a part of the jury panel for the prestigious EEA Award. The EEA Award is a prestigious award that honours the nation’s brightest entrepreneurs across various industries. Our founder, alongside two other renowned designers, Amr Helmy and Ammar Basheir, will be part of the interior design jury panel, tasked with reviewing and evaluating the projects submitted for this category. We believe that this recognition is a testament to our commitment to excellence and innovation in the field of interior design.

The Grand Egyptian Museum

The Grand Egyptian Museum is the world’s largest museum dedicated to a single civilization. The collection consisting of King Tut’s tomb and tens of thousands of other rare and unique archaeological finds has found a new home in a museum built on the plateau of the pyramids of Giza. MF & Associates were chosen by Legacy to design the Egyptian Museum gift shop along with all the communal spaces. The designs provided aimed to unify the look of all the shops while enhancing the visitors experience by creating an organic route along the store, allowing visitors to roam freely and form their own individual journey throughout the space. The balance between the design aspect and the existing ancient heritage was created with a keen eye to every detail.

Cairo Design Week, Villa Magenta

The Cairo design week brings together the design industry in Egypt, providing them with a community that celebrates and appreciates the field’s finest and most successful brands. Being one of Cairo Design Week’s cornerstones, the Fashion Design District serves as the ultimate fashion destination that showcases unique and exclusive designs of local, regional and international brands hosted by Villa Magenta for the first time. MF & Associates , an Alchemy brand created the restoration and design work for Villa Magenta to be completed in 2023 showcasing a theatrical experience originating from the past and living in the future.